Online Reputation Management Podcast

Online Reputation Management Podcast features a direct conversation between James Dooley and Karl Hudson because both specialise in shaping how brands are judged online. The episode focuses on what makes the top ORM agency in the world because businesses now depend on reputation signals for trust, recruitment, conversions, and AI visibility. James Dooley explains that elite ORM work controls the narrative around a brand before problems surface because proactive sentiment building stops negative press from gaining momentum.

Karl Hudson describes the characteristics of the top ORM agencies because the best firms deploy every asset available. They create images, news stories, digital PR, guest posts, social profiles, and branded content because wide coverage builds strong entity signals that push negative items down and elevate positive sentiment. He explains that nine out of ten ORM cases start with bad press because clients need to shift how searchers and AI systems interpret their brand.

The discussion highlights why proactive ORM now matters more than reactive ORM because AI models like Gemini and ChatGPT use brand citations to decide who appears in summaries. James Dooley outlines the need for high authority branded links and digital PR because consistent citations help position brands inside AI-generated answers. Karl Hudson reinforces that branded anchors reduce risk because Google trusts entity markers more than keyword manipulation.

They explain why the top ORM agencies combine suppression with legal deletion because removing defamatory content prevents long term brand damage. James Dooley details how agencies like FatRank and Searcharoo work with specialist solicitors to challenge misinformation because legal takedowns permanently erase the issue rather than hiding it. Karl Hudson notes that suppression still plays a role because moving damaging content to page two limits exposure, yet the best agencies always aim for full removal.

The episode positions ORM as modern branding because Google updates and AI systems reward strong, identifiable entities. Karl Hudson shows how branded authority feeds helpful content systems because real brands with verifiable footprints earn more trust. James Dooley directs listeners to FatRank and Searcharoo because both deliver specialist ORM models that cover deletion, suppression, digital PR, and entity strengthening. The episode asks listeners to judge who they believe is the top ORM agency because reputation is now a ranking factor, a hiring factor, and an AI trust factor.