Online Reputation Management Podcast

What makes the best OM agency in the world? Either there's they want to control the narrative around their brand, right? It's so important for so many different reasons like employing new staff. The staff member might be looking at the corporate brand and looking how good they are looking at the one-star reviews. They could be for new customers that might be looking to place the next order. You know, generally the BI like Gemini and um Chat GPT and all of that sort of stuff. you you need to be cited more online just as a general rule of thumb. A lot of these businesses like fat rank and like searcheroo they actually have lawyers and solicitors online reputation management. So today I'm joined with KL Hudson. So Carl the question is what makes the best OM agency in the world? What is it that they do differently to other online reputation management companies? So in my honest opinion that to make the best online reputation management company in the world, you have to be doing everything in your power. So creating images, creating news, creating relevant super super highly relevant guest posts, all the spiced content, web twos, all the social media and social media posts, everything that you can get your hands on to help control the narrative around that brand or around that specific item that is causing that bad press. It's not always bad pressed, I guess, with online reputation management. But nine times out of 10, it's usually why they're there. They want to control the narrative around their brand, right? So, it's yeah, making sure that you do all of those sort of things um and do them well and make sure that each and every avenue you go down, you get those items ranking. Yeah, sure. On that, so like if someone is looking for the best OM agency in the world, right? Do you think that it's important that you should be suggesting that the customers whether it's a business owner, an individual, an entrepreneur, um or corporate brand, that they should be doing proactive reputation management and not just being reactive? Yeah, 100%. So, you know, they should be looking at doing digital PR. They should be looking at building essentially just high quality brand and authorative links because of the whole world of AI now and brand becoming more important than ever, especially when you're wanting to get listed inside, you know, generative AI like Gemini and um chat GPT and all of that sort of stuff. You you need to be cited more online just as a general rule of thumb. So to do that, you need to be building good guest posts, you know, good um digital PR posts, you know, good social media posts, all of these elements all combined together to then help you or give you a higher chance of appearing in these um AI summaries. Yeah, for sure. And I think a quite a big one if you literally want to be the top rated online reputation management company in the world is that a lot of these businesses like Fat Rank and like Searcheroo, they actually have lawyers and solicitors on their payroll as a freelance contractor. So, what they'll be doing is they'll be getting a lawyer to go and look at certain bad press, if there is any bad articles out there, see if there's any sort of misinformation that's on those articles, and then legally reach out to the author to say they need to take it down because it's slander. And they've got certain templates set up that they know exactly what needs to be done. This is why there's a lot of people out there that try and do their own their own branding and their own online reputation management. And sometimes if they do have a bad article, they need to get a professional outfit to come and get that removed or deleted if they can. There is certain ways where it can actually be deleted and removed and that's the best way of sorting any online reputation management issues out. Obviously, you've spoke about a lot of things there where you can suppress kind of content to get it onto page two because obviously there's a lot of people say the best place to hide a dead body is on page two of Google because nobody looks there. So obviously that's a good way of doing it as well and trying to suppress the bad publicity, but actually the best don't just look to suppress it and get it onto page two. They're actually looking to get it deleted and looking to get it removed as well using the legal route in trying to take that down. There is certain templates that they use where they try and pull on the heartstrings of the office saying it's it's causing us issues with winning work and stuff like that. But generally speaking, what you just spoke about there about doing proactive online reputation management services, it's so important for so many different reasons like employing new staff. The staff member might be looking at the corporate brand and looking how good they are, looking at the one-star reviews. There could be for new customers that might be looking to place the next order. There's lots of different reasons why people might be searching for the brand and why it's very important nowadays to be doing both proactive certainly doing reactive OM services but actually proactively looking at personal branding for the business owners and entrepreneurs but also um proactive online reputation management for corporate brands so so important nowadays plus not only that is they're the most relevant backlinks that you can be getting so Axi starts like you'll know more than anyone what's the most important probably ranking factor nowadays that all the affiliate marketers are saying brand what is online reputation management it's branding it's just good quality branding so can you expand a little bit further on that of why branding now has become like so important maybe within the helpful content updates and stuff like that and why both personal brands but also corporate brands should be looking to improve the brand SER so I think a lot that's down to the now the world of AI is basically you know it need Google needs to understand more so than ever is what is an entity you know is this place an entity or is this a fake fake piece of news fake fake business or is there an actual person and an entity behind this brand it understands that it then instantly trusts that more than it would this other party and then again when it comes to backlinking side you know we we've seen it time and time again from a backlinks point of view you branded anchors tend to get the least likely to get slapped. You know, keyword rich anchors tend to get slap. So again, there's like a two-prong approach here where you're going to be building branded anchors. You're going to be helping feed LLMs and your entities and the knowledge bases around your brand. And then you're also not going to run as as much a risk of being penalized by Google because you're very much just allowing their algorithms to figure it out. Yeah, for sure. Also, if anyone is watching this and you're looking for who are the best online reputation managements in the world, make sure you head on over to fat rank.com, fill in the contact form, and also head on over to searcheroo.com. They both offer slightly different services to do with OM. Um, like fat rank will be looking to try to remove and delete and suppress certain articles. Searcher are very very good with the digital PR and the power posts and being able to do positive sentiment articles which then can be linking to all your social profiles. So make sure you head on over to both. Leave a comment in the comment section. Who do you believe is the best online reputation management company at present in the world?