True Cost of Online Reputation Management
James Dooley:
So, if I'm looking to hire an online reputation management company, how much should I be looking to spend?
Kasra Dash:
I’d say the minimum realistically, if you're doing online reputation management and branding properly, is around $10,000 a month. You can do it cheaper, but the issue is you need to stack and compound all the work — both to feed the LLMs and to build enough positive sentiment around the brand.
You need to be working on autocomplete, producing power posts, powering up all your social profiles, and making sure those profiles are fully built out. ORM isn’t cheap. It is quite expensive, if I’m being honest.
In the Fat Rank office over in Dubai, the average monthly cost people are paying ranges from $20,000 to $30,000 a month. That applies to both personal branding and corporate branding. The more you can spend, the more you can stack mentions and scale the impact.
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