Online Reputation Management Podcast

James Dooley:
A lot of people seem to be inquiring about online reputation management services lately. Content production is becoming cheaper and more accessible, but many brands still lack a strong presence—especially niche websites. Brand building is more important than ever. Most platforms will rank fairly quickly as long as they’re properly optimized.

Karl Hudson:
“ORM” stands for Online Reputation Management, and yes, the demand has grown massively. I see it as a twofold issue. First, brands are becoming essential in an AI-driven landscape. Second, low-cost content production has created opportunities for negative SEO and harmful strategies. That’s why businesses must keep tight control over their branded SERPs—whether people search the company name, CEO name, or staff.

James Dooley:
Exactly. Many affiliate sites got hit recently simply because they lacked brand presence and authority signals. I see online reputation management, brand building, and personal branding as one interconnected ecosystem. Every link-building strategy should reinforce all three: your brand, your personal brand, and your online reputation.

Karl Hudson:
Agreed. ORM ensures your corporate brand shows positive sentiment online. And for customer-facing roles, people search individual names too—they want to trust the person behind the company just as much as the company itself.

James Dooley:
Knowledge Panels play a huge role now. When people search for “Best Link Building Companies” or “Best PPC Agencies,” Google often shows a Knowledge Panel list of brands above the #1 organic result. Getting in that list is a massive trust signal—not just for Google, but for users.

Karl Hudson:
Yes, and Knowledge Panels feed AI systems. The more consistent your brand presence is, the more likely you appear in AI Overviews, Bing’s results, and even ChatGPT answers. ORM today is about omnichannel presence—being seen everywhere.

It aligns with Google’s 7-11-4 Strategy:
- 7 hours of exposure
- 11 touchpoints
- 4 platforms

Brands need this as a bare minimum.

James Dooley:
ORM tools like social fortresses (Medium, LinkedIn, RebelMouse, etc.) help create trusted branded assets. These usually rank quickly for branded keywords—yet most companies still ignore them.

In iGaming, it’s even worse. Many casinos don’t rank for their own login or support pages, allowing other brands to hijack their traffic. Competitors use tactics like brandjacking—ranking sites like “CasinoX Official Login”—and siphon thousands of clicks.

Karl Hudson:
Exactly. ORM prevents traffic loss and protects brand authority. Parasite SEO also helps—ranking sites 1–10 for reviews with positive sentiment instead of letting affiliates push low-star ratings.

James Dooley:
Every business should invest in ORM, personal branding, and corporate branding. It’s as essential as foundational link building. Even if there’s no immediate ROI, it’s brand protection—critical for long-term trust.

Karl Hudson:
Anyone watching—are you doing any online reputation management? Using strategies like social fortresses, parasite SEO, or power posts for positive sentiment? If you want help or want an ORM audit, leave a comment and we’ll get back to you.