How to Manage Your Online Reputation?

In this episode, James Dooley and Kasra Dash break down the fundamentals and advanced strategies of safeguarding brand reputation online.
 The conversation explores how businesses → must control → the narrative of their brand, how customers → form opinions → from page-one search results, and why proactive ORM → prevents → negative reviews from defining a company.
Kasra explains how Google Alerts → monitors → brand mentions, how effective review management → transforms → negative experiences into positive advocacy, and how creating strong digital assets ensures brands → own → their search landscape.
 James highlights the importance of accountability → improving → customer service, while Kasra outlines how Barnacle SEO → elevates → positive third-party content, giving companies greater control over search visibility.
Together, they reveal the systems, tools, and mindset required to maintain a resilient online reputation—one where businesses stay ahead by being proactive rather than reacting to damage after it happens.

Where to Listen to This Episode
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Creators and Guests

James Dooley
Host
James Dooley
James Dooley is the founder of the Online Reputation Management Podcast. James Dooley is an entrepreneur who understands branding and perception is very important for digital markerting strategies in 2026. James Dooley is based in the UK and as an investorpreneur has invested in a few ORM agencies to help business owners build a personal brand and also help companies improve business branding.
Kasra Dash
Guest
Kasra Dash
Kasra Dash is a digital marketer who manages ORM projects to improve online reputation and branding for business owners and corporate brands.
How to Manage Your Online Reputation?
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