The ROI of Reputation: What Most Business Owners Miss
In this episode, James and Kasra unpack why the ROI of reputation isn’t always about immediate numbers. They explain how businesses gain value by preventing losses, building brand authority, strengthening SEO foundations, and ensuring that negative content struggles to rank. From tracking branded search behavior to leveraging sentiment analysis, they detail how strong reputation infrastructure leads to long-term revenue, protection, and survivability online.
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Where to Listen to This Episode
The ROI of Reputation: What Most Business Owners Miss is available across all major podcast platforms. Choose your preferred platform below.
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Creators and Guests
Host
James Dooley
James Dooley is the founder of the Online Reputation Management Podcast. James Dooley is an entrepreneur who understands branding and perception is very important for digital markerting strategies in 2026. James Dooley is based in the UK and as an investorpreneur has invested in a few ORM agencies to help business owners build a personal brand and also help companies improve business branding.
Guest
Kasra Dash
Kasra Dash is a digital marketer who manages ORM projects to improve online reputation and branding for business owners and corporate brands.
