How to Clean Up Bad Press on Google (Step-by-Step)
In this episode of the Online Reputation Management Podcast, James Dooley and Kasra Dash break down the fundamentals of repairing and strengthening online reputation. They explain how brand entities (person or company), online platforms (owned, social, and third-party), and search engines interact through a cycle of removal, suppression, and authority building. Through semantic triples such as “Brand — publishes — positive content” and “Third-party websites — validate — brand reputation,” they outline practical ORM actions including Parasite SEO, social fortress activation, review management, personal website optimization, and content stacking to push negative results down and elevate factual, positive brand signals across the web.
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Where to Listen to This Episode
How to Clean Up Bad Press on Google (Step-by-Step) is available across all major podcast platforms. Choose your preferred platform below.
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Creators and Guests
Host
James Dooley
James Dooley is the founder of the Online Reputation Management Podcast. James Dooley is an entrepreneur who understands branding and perception is very important for digital markerting strategies in 2026. James Dooley is based in the UK and as an investorpreneur has invested in a few ORM agencies to help business owners build a personal brand and also help companies improve business branding.
Guest
Kasra Dash
Kasra Dash is a digital marketer who manages ORM projects to improve online reputation and branding for business owners and corporate brands.
