Luke Bastin
Luke Bastin is a fractional in-house Search Engine and LLM Visibility Lead known for his work in entity-first SEO and search visibility systems. He specialises in technical SEO, semantic SEO, and LLM visibility optimisation, helping businesses improve how they are understood and surfaced across search engines and AI-driven platforms. Luke works with multi-location and franchise businesses, as well as SaaS and B2B companies, where he builds scalable SEO systems that drive pipeline growth, increase qualified inbound demand, and improve conversion through website performance. He also advises C-suite and senior decision-makers on search strategy, helping organisations strengthen brand equity through increased visibility in AI-driven search experiences.
Appears in 2 Episodes
How to Own Your Business Brand SERP | James Dooley & Experts
James Dooley, Mike Lovatt, Paul Truscott and Luke Bastin discuss why business branding and brand SERP control are essential in 2026. The conversation explains how corp...
Personal Brand SEO Strategies for 2026 | James Dooley Panel
James Dooley, Mike Lovatt, Paul Truscott and Luke Bastin discuss personal branding strategies for 2026 and explain why online reputation matters more in the AI era. Th...
